Top 6 Trending Social Media Topic in 2018 to help your Business

The pace at which Social Media has been evolving and changing will give complex to a roller coaster. In no time, social media from an entertainment platform has changed to a must-have marketing tool. The penetration and reach of every popular social media are tremendous. Facebook, the pioneer of all social media platforms, has become a parallel world in itself. All other social media platforms have also gained huge traction and immense utility over the years. The year 2017 was a complete revolution, the advent of stories took it storm! It is anticipated that 2018 will also be a game-changing year on Social Media. Although Social Media platforms are very volatile, here are 6 trends which are predicted to rule 2018.

1.    Customizable Chatbots:

Just like the introduction of stories, the introduction of chatbots has been overwhelmingly welcomed by the users in 2017. This year, chatbots are predicted to be ruling. Various institutions have been investing heavily in designing more and more personalized and relevant replies on the chat options. They are striving to generate replies on the chats as if another human is sitting at the other end. Many organizations are implementing very personalized chatbots on their websites as well as in the organization to give the user replies which ultimately lead to information about their products. Not all chatbots are created for the same purpose. Chatbots are being highly customized.

2.   Overlapping features on different social media:

Chatbox, Video, image and text posting are common to Facebook, Instagram, Twitter, WhatsApp. The Instagram and Snapchat stories have been subject to comparison ever since the feature was added to Instagram last year. Since many features overlap, one needs to be very careful in selecting the medium on wants to use. For example, Instagram stories have a higher reach then Snapchat, but the average user age of Snapchat is much lower than that of Instagram. This implies that on if you need to address the young crowd, Snapchat will be an option for you and if you need a greater reach, Instagram will be a platform for you.

3.  Video Content-

A stronger content strategy: Written content, in form of blogs, sell, yes! But Vlogs and short videos are gaining more popularity. Instead of reading an article for 3 minutes, people love to see a video for 2 mins. Videos by nature are very appealing, the audio and video feed is always more catchy. Realizing this, the Social Media have started leveraging video content for more engagement. From Pinterest to Facebook, and Instagram to Twitter, all the SM platforms have started providing more facilities for video streaming.  

4.   More in mobile Space: 

All the Social Media and the whole digital world are slowly but very evidently shifting towards mobile space. With smartphones in every person’s hand, there is a huge shift of internet users from the web to mobile space. Digital marketing solution providers are more and more looking into gaining benefits from the mobile users by generating deep links, expanding into mobile compatible websites, and gaining through mobile ads. The intelligence going into mobile space is more than ever and 2018 will see some transformations with respect to optimizing mobile space.

5.  Shoppable posts:

 With the introduction of Marketplace by Facebook, it is being said very loudly and clearly, that social media for small businesses is a boon. Slowly, a button which directly takes you to the shoppable pages is being added to Instagram.  Other features which facilitate shopping through social media may also surface in the current which would make a complete in the social media marketing approach. It will be a complete churning of concepts for a digital marketing solutions provider, the planning, the execution and the results for shoppable posts will be very different.

 6.  Clear messaging by brands based on what people say:

Gone are the days when online strategies were made by analyzing only what your competitors are doing with their online profile. The reach of social media is vast and thus, the metric of analysis will also change. Social Media marketing will now revolve around the way people are reacting to each social media post. Listening what the audience is saying about your competitor will help you overcome the mistakes that they are doing and develop a more user-friendly social media strategy.Social Media by nature is very exciting, and 2018 is bound to give us unexpected twists and turns!!