Top 6 Trending Social Media Topic in 2018 to help your Business

The pace at which Social Media has been evolving and changing will give complex to a roller coaster. In no time, social media from an entertainment platform has changed to a must-have marketing tool. The penetration and reach of every popular social media are tremendous. Facebook, the pioneer of all social media platforms, has become a parallel world in itself. All other social media platforms have also gained huge traction and immense utility over the years. The year 2017 was a complete revolution, the advent of stories took it storm! It is anticipated that 2018 will also be a game-changing year on Social Media. Although Social Media platforms are very volatile, here are 6 trends which are predicted to rule 2018.

1.    Customizable Chatbots:

Just like the introduction of stories, the introduction of chatbots has been overwhelmingly welcomed by the users in 2017. This year, chatbots are predicted to be ruling. Various institutions have been investing heavily in designing more and more personalized and relevant replies on the chat options. They are striving to generate replies on the chats as if another human is sitting at the other end. Many organizations are implementing very personalized chatbots on their websites as well as in the organization to give the user replies which ultimately lead to information about their products. Not all chatbots are created for the same purpose. Chatbots are being highly customized.

2.   Overlapping features on different social media:

Chatbox, Video, image and text posting are common to Facebook, Instagram, Twitter, WhatsApp. The Instagram and Snapchat stories have been subject to comparison ever since the feature was added to Instagram last year. Since many features overlap, one needs to be very careful in selecting the medium on wants to use. For example, Instagram stories have a higher reach then Snapchat, but the average user age of Snapchat is much lower than that of Instagram. This implies that on if you need to address the young crowd, Snapchat will be an option for you and if you need a greater reach, Instagram will be a platform for you.

3.  Video Content-

A stronger content strategy: Written content, in form of blogs, sell, yes! But Vlogs and short videos are gaining more popularity. Instead of reading an article for 3 minutes, people love to see a video for 2 mins. Videos by nature are very appealing, the audio and video feed is always more catchy. Realizing this, the Social Media have started leveraging video content for more engagement. From Pinterest to Facebook, and Instagram to Twitter, all the SM platforms have started providing more facilities for video streaming.  

4.   More in mobile Space: 

All the Social Media and the whole digital world are slowly but very evidently shifting towards mobile space. With smartphones in every person’s hand, there is a huge shift of internet users from the web to mobile space. Digital marketing solution providers are more and more looking into gaining benefits from the mobile users by generating deep links, expanding into mobile compatible websites, and gaining through mobile ads. The intelligence going into mobile space is more than ever and 2018 will see some transformations with respect to optimizing mobile space.

5.  Shoppable posts:

 With the introduction of Marketplace by Facebook, it is being said very loudly and clearly, that social media for small businesses is a boon. Slowly, a button which directly takes you to the shoppable pages is being added to Instagram.  Other features which facilitate shopping through social media may also surface in the current which would make a complete in the social media marketing approach. It will be a complete churning of concepts for a digital marketing solutions provider, the planning, the execution and the results for shoppable posts will be very different.

 6.  Clear messaging by brands based on what people say:

Gone are the days when online strategies were made by analyzing only what your competitors are doing with their online profile. The reach of social media is vast and thus, the metric of analysis will also change. Social Media marketing will now revolve around the way people are reacting to each social media post. Listening what the audience is saying about your competitor will help you overcome the mistakes that they are doing and develop a more user-friendly social media strategy.Social Media by nature is very exciting, and 2018 is bound to give us unexpected twists and turns!! 

6 Effective Ways to do Semantic SEO for your website

The recent updates in the SEO ranking factors have changed the way webmasters and marketers create content. Semantic SEO enables us to create more engaging content and address the related queries that your users might be struggling to find online. Semantic SEO impacts your overall ranking as it helps search engines understand what your website is about. This makes them produce the best results users expect from their search queries. These are the 6 effective ways to do semantic SEO for your website.

1.  Understand what Semantics is

Semantics is not a new word in the world of language but it can be a bit confusing to interpret it in terms of SEO. Simply stated, semantics is- understanding different words or phrases that closely mean or denote the same thing. But you would ask how it is related to SEO. The answer to this question lies in the way we try to find answers on Google or other search engines. When you search anything in Google, it has to understand what question of yours you actually want to get answered. In the recent years search engines like Google have come up with algorithm that lets them understand the relevancy of the search terms. This helps them pop up the best matches that the user is supposedly searching for.

2.  Get to know the recent SEO changes related to search queries

Search Engine Optimization (SEO) has changed a lot in the recent years. Google wants to emphasize on the user experience. It wants to give the very best to the users when they search with particular queries. The days of spamming Google with different unethical SEO tactics is long gone and now those techniques don’t work if you want to build a long term successful online business. When a user looks for a particular query Google wants to give him the very best of all options. The updated algorithm understands which content is really relevant and the most useful and which content is not the best match for the search query. This is the way webpages are ranked. You can help Google understand your website better by doing Semantic SEO.  

3.  Create content for the users not search engine bots

So, what is the main thing that business owners and webmasters need to act upon? It is creating content for users and not for the search engines. The latest updates in the Google search ranking factors emphasize on the content that is high quality and useful to the readers and not the one that is low quality but perfectly optimized or search engines. Therefore if you create authentic content targeted towards the users or clients that will be the most helpful strategy that you can benefit from in the long term.

4.  Find the related search terms that users might be searching for

If you are a marketer you may be knowing the importance of keyword research for building online presence. At any given point of time there are numerous websites trying to rank for a particular keyword. Many of the seed keywords or primary keywords are difficult to rank for because of high search volume and fierce completion. Instead of targeting those competitive keywords you can find the LSI Keywords (Latent Semantic Indexing keywords) that are present in the search queries. These are the search keywords that are related to your main keywords in your business space. When you include LSI keywords in your content, it helps Google to understand what your content is about and the related topics that your content is built around. This is the most important part of Semantic SEO. This is how you can rank with Semantic SEO.

5.  Find the deficiency in content that you can fix

This is simple. If you already have content on your website, find the deficiency in it. Ask yourself where is the content lacking in providing value. Nothing is ever perfect so you can find places where you can improve. The deal here is- making your content super thorough and intended to solve the reader’s problems along with the LSI keywords in it. Increase the value and usability of your content so that it gets more and more social signals and views. Google has emphasized on ranking the content that the users love, even if does not target primary keywords. So, find the deficiency in the content and make it super-efficient in providing value to the user.

6.  Improve engagement- It is absolutely necessary for Semantic SEO

Along with adding LSI keywords and improving content improving the engagement in the content is very important. How can more and more users engage with your content?  The answer to this is incorporate copy writing techniques while writing your content. Keep the content to be skimmable with short paragraphs and graphics and images in between. Studies have shown that majority of readers do not read full content. They just skim through the content and read the headlines of the paragraphs. So to increase the on-page time that is engagement you need to grab reader’s attention with pieces of visual content like images, graphics and videos so that the user stays longer on the page. Make sure that this visual content is attributed with semantic keywords so that it can be identified by Google as related content.

In conclusion

Focusing on Semantic SEO can make your websiterank higher in your business space. Semantic SEO affects user experience signals, depth of content, on-page timing of the users and your content authority in your online marketing space.

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